About Roos Brekelmans
Roos Brekelmans is an accomplished professional and academic with a passion for digital innovation, sustainability, and impactful communication. Roos drives sustainable technology initiatives, ranging from AI and IoT to voice technology, pioneering pilots and proof-of-concepts that blend cutting-edge advancements with a commitment to environmental responsibility.
With a robust academic background—including degrees in Environmental Sciences, Business Administration, and Media Studies—Roos combines intellectual depth with real-world experience.
Her vibrant enthusiasm for innovation, clear communication, and fostering future digital skills make her an inspiring and insightful speaker, presenter, and educator. Whether addressing corporate audiences or academic settings, Roos brings clarity, energy, and a forward-thinking perspective to every engagement.
Current roles and projects
Digital Innovation Acceleration
@ Vattenfall
Lecturing on Digital Innovation
@ VU Amsterdam
Academic research
On Human-AI mediation
Human-AI mediation and why it matters
In the evolving landscape of AI, generative technologies like ChatGPT are reshaping not only how we work, but how we experience work itself. As AI becomes more integrated into our daily tasks, it subtly alters our perceptions, relationships, and even our identities. But what happens when the stories we tell, the knowledge we consume, and the decisions we make are mediated by machines rather than human agency?
I have written a paper in which I dive into the complexities of AI’s influence on the workplace, guided by a post-phenomenological framework. By understanding how AI reshapes our engagement with reality, we can better navigate its profound implications on employee well-being, productivity, and organizational culture. The question isn't just how AI will change work—it’s how AI is already changing the way we are at work.
This paper takes a post-phenomenological approach to examine the multifaceted ways AI mediates human experiences in the workplace. It introduces a framework that categorizes human-AI interaction into four key domains: contextual mediation, interactive mediation, identity dispossession, and the reshaping of reality.
From the biases embedded in AI systems to the emotional and cognitive effects they have on users, AI doesn't just augment tasks—it transforms the very fabric of our work lives. It can lead to a sense of estrangement, as employees increasingly turn to AI for guidance, risking a detachment from their own creativity and decision-making. These dynamics reveal a deeper shift in how we understand agency, trust, and authenticity in the workplace, urging us to reconsider the role of AI in shaping our professional identities and social interactions.
Interested?
Roos Brekelmans is an expert in new digital technologies, specializing in their impact on the workplace, AI, and systems thinking. Whether you're looking for insightful presentations, engaging workshops, or thought-provoking lectures, Roos brings deep expertise in topics such as generative AI, voice technology, responsible tech use, and digital transformation. Her ability to translate complex concepts into practical applications makes her a sought-after speaker for conferences and corporate events. Roos’ engaging and interactive approach ensures that every session not only informs but also inspires audiences to think critically and creatively about the future of work and technology.
Examples of work
Get a sense of the recent sessions hosted and presented by Roos:
The Possibilities and
Risks of AI
Basic and advanced versions with introductions to AI, Generative AI - with an outside-in perspective to provide inspiration as well as context on this technology.
Hands-on workshop on Generative AI
Tailor-made for specific teams and departments with an introduction into (Gen)AI and exploring their use cases with hands-on examples.
Sustainability and Artificial Intelligence
Focus with in-depth current research on how AI specificially contributes to a large footprint and how we as humans as well as organisations can counteract this.
New Digital Technologies for Leaders
Embrace the digital mindset: how do you know enough but not too much when it comes to AI as a leader? Pragmatic tips and tricks with useful AI knowledge.
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